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By AllTechAdvisor |
The debate about whether iOS or Android is the best platform has raged on since, well… forever. Android is the biggest platform in the world by quite margin, but Apple makes the most money and Google likes to get almost all of its services up and running on Apple’s iPhone, which means you can switch from iOS to Android pretty damn easily. Go the other way, though, and things get a little dicey.
This is because of Google and Apple’s divergent business models which, while appearing rather similar on the surface, are very different once you get into the guts of how each functions and the end results both are after. Google, for instance, is ALL about advert revenue, Google Play and its suite of services Google Maps, YouTube and the like and wants to get these apps and services up and running on as many devices and machines as possible. This is why you get access to Google services on iPhone and MacBooks but don’t get things like Pages or iBooks on Android, for instance. Apple is ALL about hardware and software and uses the former to generate cash through the latter; it controls every aspect of every device and transaction inside its iOS ecosystem.
Apple’s ecosystem is a walled-garden, one you gain access to by buying an Apple product like an iPhone, iPad or MacBook. Once you’re inside Apple’s ecosystem, however, you’re locked in and it is rather hard to access core services iTunes stuff like films and music, for instance on non-Apple machines and devices. Google does things differently, however, and lets you access most of its stuff on either Android or iOS. Google has a much more open approach to this type thing compared to Apple but, again, this is down to how both companies go about making their money. Google is essentially in the advertising business, while Apple is more or a straight-up technology company.
Neither platform is better than the other, really. Both are excellent and both have their ups and downs. I use two handsets at present, the Google Nexus 6P and the iPhone 6s, and switch between then as the mood takes me. Traditionally, I am very much an Android user I love Google Nexus phones. But I also love Apple’s iPhones too. I know, quite a paradox. After using iOS 9 and Android Marshmallow for a few months, though, I have found a TON of features on Marshmallow that Apple is sorely missing aboard its iPhone.
With that in mind, I decided to put together a post detailing which Android features I’d love to see inside iOS 9 or iOS 10, which is the next big instalment of Apple’s platform that’s due out mid-way through 2016.