Apple has dropped the price of its most
popular phone in India the iPhone 5S to Rs. 24,999 from Rs. 44,500. Granted,
it’s not the latest, greatest iPhone (which starts at a staggering Rs. 62,000
in India), but if you still want a 4-inch phone that fits comfortably in your
hand, the iPhone 5S is the one to get.
Retailers told Economic Times that the
iPhone 5S accounts for almost 50% of total iPhone sales in the country. Apple
had previously slashed the price of the 5S during the November festive season,
but cutting it by nearly half is unprecedented. According to analysts who spoke
to ET, this price cut is Apple’s way to ensure growth in the mid-segment market
that is currently dominated by brands like OnePlus.
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Granted, the OnePlus Two, which costs the
same as an iPhone 5S now, might still be a better deal if you compare raw
specs. But Apple’s devices have always been about the combination of hardware
and Apple’s superior ecosystem of apps compared to Google’s Play Store on
Android.
Apple also has an unfair advantage: you
can get most Google services like Gmail, Calendar, Hangouts, Photos and more on
the iPhone as well as Apple’s own services like iMessage and FaceTime.
You can pick up the iPhone 5S at the new
price at an authorised Apple retailer near you or just grab one from your
favourite e-commerce website.
You can pick up the iPhone 5S at the new
price at an authorised Apple retailer near you or just grab one from your
favourite e-commerce website.
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